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How to Present with Twitter

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Download the PDF “How to Present with Twitter (and other backchannels)” by Olivia Mitchell.

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Wise Words from Wichita

Last week I had the opportunity to attend the annual REALTOR® Association Professional Development Director Summit conference in Wichita, Kansas. The meeting has two informative tracks, one for Association Education Managers, and one for real estate instructors. This was my third time attending the conference, and every time has been a unique learning experience because the attendees come from such varied backgrounds and locations.

It was a chance to listen to new perspectives and time tested practices framed differently.

Karel Murray reminded us that story telling is about being authentic and talking about what we observe – not what we see, and remembering to use ‘vivid’ words that have a point.

Nobu Hata encouraged us to use the ever growing data that surrounds us every day and collaborate with our resources.

Steven David recalled the 5 elements of a dynamic program:
1. Relevance (for their world)
2. Practical (will it work)
3. Applicable (can I do it now?)
4. Inspiring (do you leave them excited?)
5. Memorable (never forget you!)

You can’t help your REALTORS®/students – if you don’t help yourself first. Keep learning!

“The recollection of quality remains long after the price is forgotten.”

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rCRMS Certification

Designed to enhance members’ success, the rCRMS program increases members’ knowledge and allows them to successfully manage real  estate transactions for clients while reducing exposure to risk. Earn this certification and give your clients the utmost protection during their transaction!

REALTORS® who earn this certification go the extra mile to protect their client’s interests as well as their own. They recognize that in today’s litigious society, good REALTORS® need to anticipate the pitfalls in a real estate transaction for their clients and themselves and be well prepared to avoid them. Requirements for certification include attending one  contract course, three core courses, and one elective course.  The requirements must be completed within a two-year period, and rCRMS holders must recertify every two years by taking one of the contract courses.



  • Must take ALL 3 Core Courses
  • Must take 1 Contract Course
  • Must take 1 Elective Course


(Students must take ALL 3 of the following one day courses):

Agency, Employment & the Standard of Care (3hrs Agency, 3hrs Commissioner’s Standards)
Explore agency and employment agreements, duties, and learn how to comply with the standard of care in the industry.
Disclosure & Due Diligence (6hrs Disclosure)
Explore how to fulfill the disclosure obligations in a real estate transaction and the due diligence responsibilities of the parties.
Essential Skills for a Successful Closing (6hrs Real Estate Legal Issues)
Explore  the complexities of handling escrow, title and financing issues in a real estate transaction.


(Students must take 1 of the following two day courses)

Mastering the Commercial Transaction (6 Hours Contract Law, 3 Hours Disclosure, 3 Hours Real Estate Legal Issues)
Master the complexities of the commercial real estate transaction and business brokerage transaction from offer to closing, including drafting the AAR Commercial Real Estate Contract and related addenda.

Mastering the Land Transaction (9 Hours Contract Law, 3 Hours Real Estate Legal Issues)
Master the complexities of the vacant land real estate transaction from offer to closing, including drafting the AAR Vacant Land/Lot Purchase Contract and the most common addenda.

Mastering the Residential Resale Transaction (3 Hours Disclosure, 9 Hours Contract Law)
Master the complexities of the residential resale real estate transaction from offer to closing, including drafting the AAR Residential Resale Real Estate Purchase Contract and related addenda.


(Students must take 1 of the following one day courses):

Minimizing Risk & Misrepresentation in Marketing & Advertising (3 Hours Fair Housing, 3 Hours Real Estate Legal Issues)
Examine advertising and marketing principles, the rules and regulations governing these activities and how to avoid misrepresentation in a real estate transaction.
Claims & Remedies (3 Hours Real Estate Legal Issues, 3 Hours Disclosure)
Explore the elements of common real estate claims and litigation, the available remedies, claims management and dispute resolution.
Federal Legal Issues (3 Hours Fair Housing, 3 Hours Real Esatate Legal Issues)
Examine how best to comply with the federal laws that impact a real estate transaction such as Fair Housing, RESPA and antitrust.
Leasing Essentials (3 Hours Contract Law, 3 Hours Real Estate Legal Issues)
Master the essential elements of real estate leasing, including landlord/tenant laws, property management and a broker’s responsibility in this specialty.
Short Sales, REOs & Foreclosures (3 Hours Contract Law, 3 Hours Real Estate Legal Issues)
Short sales and foreclosures are on the rise. Because these transactions are likely to make up a large percentage of your business, it is important to understand the risks inherent in these situations. By familiarizing yourself with the problems that can and do occur in these transactions, you can develop strategies to reduce risks for the clients, salespersons and brokers involved.

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Seller Representative Specialist


AAR Approved Instructors:   Frank Dickens, Holly Mabery

AAR course registration fee:  $179

This course provides students with a refreshing prospective of back to basics “nose to nose, toes to toes” consumer contact, combined with today’s technology.  With comprehensive education on how to deal with Baby Boomers to Gen Y’s you will gain a competitive edge to earn more while reducing risk in a market where clients more than ever rely on you for guidance through transactions.

Course Dates:  check calendar


Marketing Reboot

Marketing Reboot:

AAR Approved Instructors:  Joeann Fossland, Paula Monthofer, Evan Fuchs, Holly Mabery

AAR course registration fee:  $79

In this one‐day course, students will revisit marketing fundamentals—branding, relationship marketing—with an emphasis on electronic tools—social media, blogs, Twitter, podcasts, and really simple syndication (RSS) feeds, Web site search engine optimization (SEO), among other technologies. Practical tips in addition to examples of how agents leveraging these tools in the field make this course a must for all real estate professionals.

Course Dates:  check calendar

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Generation Buy


AAR Approved Instructors:   Joeann Fossland, Paula Monthofer

AAR course registration fee:  $79

In this one‐day course, students will examine the characteristics of these home buying generations and evaluate their expectations (expectations of the agent and the transaction) as well as communication preferences. As a turnkey resource, this course offers generation specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships.

Course dates:  check calendar

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Senior Real Estate Specialist


AAR Approved Instructors:  Frank Dickens, Laura Kovacs

AAR course registration fee:  $179

The SRES Designation Course helps real estate professionals develop the business-building skills and resources for specialization in the 50+ real estate market by expanding knowledge of how life stages impact real estate choices, connecting to a network of resources, and fostering empathy with clients and customers.

Course dates:  check calendar

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Resort & Second Home Markets


AAR Approved Instructors:  Holly Mabery

AAR course registration fee:  $79

The course presents the essentials of buying, selling, and managing resort properties and second homes for recreation, investment, and development by U.S. and international clients and customers in the United States.

Course dates:  check calendar

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Broker Price Opinion Resource (BPOr)

Arizona c/e  6-legal issues

AAR Approved Instructors:  Frank Dickens

AAR Course registration fee:  $79

Evaluating property values depends more than ever on professional expertise and competence, the best use of technology, and a commitment to approach the valuation assignment from all pertinent perspectives. “BPOs: The Agent’s Role in the Valuation Process” is specifically designed to help residential real estate agents and brokers enhance their skills in understanding BPOs, reducing risk, and applying alternative valuation methods.

Course dates:  check calendar

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ABR Core Course

ABR® Core Course:
Arizona c/e: 9-agency/3-disclosure
AAR Approved Instructors:    Frank Dickens, Holly Mabery, Evan Fuchs
AAR course registration fee:  $179
The overall goals of the ABR® Designation Course are to:
· Prepare real estate professionals to thoroughly represent buyer-clients in real estate transactions and provide the quality of service and degree of fidelity to buyers that sellers have customarily enjoyed.
· Offer ideas and methods for building a buyer representation business.
·  Develop a self-customized tool for conducting a buyer counseling session.

Course dates/locations:  check calendar


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